Video: How to Create a Crisis PR Plan

What do you say if (when) your company is hit with ransomware and/or you lose your precious customer and vendor data?

David Oates is the founder of PublicRelationsSecurity.com and talks to us today about the 3 most important elements of a crisis PR plan:

  1. What to say
  2. How to frame a statement so that you control the narrative
  3. Where to say it, that is, distribution channels.